以创意致敬实业
白兰地·时间的艺术
白兰地，被称为“葡萄酒的灵魂”，酒液呈美丽的琥珀色，极富吸引力，饮用时口感柔和，香味纯正，给人以高雅、舒畅的感觉，一直被视为欧洲权贵名流的奢侈品。
位于烟台克利顿饭店，是拥有110年的俄式建筑，烟台山近代建筑群中的翘楚，也是国家历史发展的见证，将地标结合进瓶盖的橡木塞的设计中，象征时光流逝，如白兰地一般历经时间的洗礼成熟。百年前孙中山先生曾在此下榻，逗留烟台期间孙中山参观了张裕公司，并手书“品重醴泉”四个大字。
Pay a tribute to the industry through creativity
Brandy · the art of time
Brandy is deemed as the "soul of wine". The wine liquid presents the beautiful succinite, which is very attractive. With soft mouthfeel and pure flavor, it gives people the elegant and comfortable feelings. It has been deemed as the luxury of the bigwigs and celebrities in Europe.
Cleeton Hotel, located in Yantai, is a 110-year Russian building. It stands out among modern building groups and also witnesses the national historical development. The design where the landmark is integrated into the cork of the bottle cap symbolizes the passage of time, just as the brandy will become ripe as time goes by. One century ago, Mr. Sun Yat-sen once stayed here. During his stay in Yantai, Sun Yat-sen visited Changyu Company and wrote down four characters, namely "Pinzhong Liquan".
百年后，克利顿饭店与张裕原地再度“握手”，以打造全新的葡萄酒地标，向更多人讲述中国葡萄酒的历史文化，让更多人了解中国葡萄酒、体验中国葡萄酒以及爱上中国白兰地、葡萄酒。
聚焦新消费领域多年，甲古文创意以创意致敬实业，翻阅历史的典籍，向世人展示国酒白兰地的传奇故事，书写下中国白兰地的气质风骨。
One century later, Cleeton Hotel "shakes hands" with Changyu again in situ to create a brand-new wine landmark. It hopes to narrate the historic culture of China's wine to more people, enable them to know about China's wine, experience China's wine and fall in love with China's brandy and wine.
Focusing on the new consumption field, OCD pays tribute to the industry through creativity. By leafing through the historic books, it shows the legendary stories of the national wine brandy to people in the world, and writes down the temperament of China's brandy.
品重醴泉限量纪念版
可雅白兰地·创新
对于历史文化遗产，张裕保留原有风味，紧密结合历史和行业特色，从主题开发的角度对遗产进行改造，让遗产重现魅力，保留一段历史记忆，同时与时俱进，让历史不断在此延续创造，让遗址持续发光发热，为人们记住历史，获得新体验而服务。
瓶颈处的花纹，是从民国时期建筑中的窗户镂花汲取灵感，击凸传统窗棂步步锦样式，采用平面构成的设计衍生成独有形状，也传承了东方美学的对称美。
Limited souvenir edition of Pinzhong Liquan
Koya Brandy · Innovation
For the historical and cultural heritages, Changyu retains the original flavor. By tightly combining the history and industrial characteristics, it transforms the heritage from the perspective of theme development, enables the heritage to show its charm again and preserves a historic memory. Meanwhile, it also keeps with the times, thus making the history continue here and making the heritage keep standing out. It aims to make people memorize the history and gain new experience.
The patterns at the bottleneck got the inspiration from the window ornamental engraving of buildings during the Republican period. It embosses the step-by-step brocade of the traditional window lattices and forms the exclusive shape through the design of plane composition. It also inherits the beauty of symmetry of the oriental aesthetics.
采用金箔纸击凸工艺，将书法字体击凸再结合周围的深色做旧，彰显出笔锋更加“苍劲隽永”，简洁之上，提升酒瓶整体的层次感。
盒腰设计，以克利顿所在的朝阳街的夜景为来源，霓虹点点，勾勒出往昔岁月，构成专属的视觉符号。同时，将书法以热压的形式压在外盒上，整体低调内敛，一笔一划展现出厚重的历史和文化意义，更具收藏品味。
It adopts the embossment technique of gold foil paper, and combines the calligraphy character embossment with the surrounding deep colors, thus showing "stronger and more meaningful" writing style. Besides being concise, it improves the overall sense of depth of the wine bottle.
The design of the box waist got the inspiration from the nightscape of Chaoyang Street where Cleeton is located. The neon depicts the previous days and constitutes the exclusive visual symbols. Meanwhile, it presses calligraphy on the outer box in the form of hot pressing, which is low-key and restraining. Every stroke shows strong historical and cultural significance, worth collecting.
百年张裕
更加辉煌
百年张裕，以百年的时光，书写了一部民族企业发展的史诗。在130余年的岁月里，张裕始终以“实业救国”的责任感和使命感，肩负着民族品牌崛起的责任与使命。如今，张裕再度携手甲古文创意打造高端白兰地范式，品重醴泉的上市印证了更加辉煌的张裕未来，将以全新的形象，在世界舞台绽放新的光芒！
One-hundred-year Changyu
More splendid
One-hundred-year Changyu has written an epic of national enterprise development through one hundred years. During over 130 years, Changyu has been shouldering the responsibilities and missions of making national brands rise through the sense of responsibility and mission of "saving the nation by engaging in industry". At present, Changyu cooperates with OCD again to create the high-end brandy pattern. The marketing of Pinzhong Liquan has proven a more splendid future of Changyu; it will stand out more brilliantly on the world stage through a brand-new image.
